Below is an editorial I wrote for MediaPost a few weeks back. It was published today.
It may be premature to talk about the “second act” of a company that just went public a few weeks ago and is the “fastest growing company in history.” But the data supports the theory that Groupon’s core local daily deal business here in the U.S. is hitting the wall.
To meet Wall Street’s expectation that is priced into its valuation, Groupon needs to act quickly and decisively. What Groupon has going is that it has built the first new and growing nationwide local sales platform in the last 15 years. With the platform, Groupon has the opportunity to revolutionize adjacent local businesses and continue to expand at unearthly rates by selling additional products or services to SMBs.
The following are some of the major opportunities beyond daily deals that Groupon must consider.