Aaron Dodez is a seasoned, data-driven marketing executive who built and currently runs the Digital Content Strategy (DCS) department at RPA – one of the largest independent ad agencies in the country. In the past he has held leadership positions, P&L responsibilities, and built teams at LendingTree, The Search Agency and Machinima and have both client and agency-side experience. He has managed dozens of hardcore, multi-million dollar customer acquisition campaigns leveraging SEM, Paid Social, Display, and around driving Mobile Application installs. Aaron holds an M.A. in Integrated Marketing Communications from Emerson College.