Alex Godelman is the CTO & SVP at Sony New Media Solutions / rGENERATOR, the leading provider of D2C (direct to consumer) eCommerce and data-driven BI & marketing solutions to the major entertainment industry. He is also the founder and board member of DRESR, Inc., a SaaS e-commerce platform that empowers influencers and tastemakers to amplify their monetization potential through e-commerce. Prior to rGENERATOR and DRESR, Inc., he was the CTO at Evolve Media (formerly Gorilla Nation Media), a global company that offers premium content to its consumers while offering marketers the tools needed to execute custom, content-led targeted solutions that reach its audience of near 90 million globally each month. Alex is an Engineering and Product Executive with near 20 years of global leadership experience and solid track record of success delivering web-based products and services. Alex holds an M.A. in Computer Science & Applied Mathematics from Universitatea de Stat din Moldova.