Hila Qu is a user growth expert with extensive experience in growth strategy, architecture and tactics, including product-driven growth, paid acquisition, CRM, and analytics. Currently, she is VP of Growth at Acorns, has helped the company to grow the user base to over 4 millions, and successfully launched 2 new products. Previously, she was head of growth at Growthhackers.com, the central hub for worldwide’s growth practitioners. Born and raised in China, Hila also has unique insight into growth and startup strategy in both US and China. She writes about growth hacking as a contributor to Startup Grind Publication in medium, and her recently published book about growth hacking was ranked as top 4 best business book of 2018 in China.