Pete Distad is currently the VP of Product Marketing at Apple. Previously he served as Senior Vice President of Marketing and Distribution for Hulu, LLC. He was responsible for leading Hulu's efforts in customer acquisition and retention, distribution and marketing partnerships, and content and brand marketing. Prior to joining Hulu, he was a Management Consultant at McKinsey & Company where he specialized in sales and channel management, go-to-market, online media strategy, marketing effectiveness and partnership/alliance development. Before McKinsey & Company, he was Vice President of consulting services for Calence (now Insight). Prior to Calence, he was a consultant at Andersen Consulting (now Accenture) where he focused on helping clients improve their business processes using technology solutions. Mr. Distad graduated magna cum laude from the University of Wisconsin where he earned his bachelor of business administration, in management information systems with a minor in computer science.