Ro is currently the Chief Business Officer at Luxe Valet. He was previously the VP of Business Development, Marketing and Ad Sales at BitTorrent. He was also formerly the COO of Formspring. Choy is a veteran Silicon Valley tech entrepreneur and father of two. Prior to joining Formspring, he was the CEO of PeerPong, a site that identifies the best people on the Web to answer any question, using its “PeerRank Index”. Formerly, he was Director of Parts & Accessories at eBay and Chief Revenue Officer at RockYou.